When Gulf Coast Bank, a Louisiana-based community bank committed to empowering financial wellness, wanted to give their account holders an easy way to save and make an impact in their communities, they turned to Spiral. Their goal? To deepen relationships with their customers and be their primary choice for any financial needs— all while making a difference.
Here’s what happened.
Spiral's experiences are seamlessly integrated into Gulf Coast Bank's digital banking, offering customers a personalized digital experience. Every time enrolled customers make a purchase, the total is rounded up to the nearest dollar, and the spare change is either saved to their savings account or donated to causes or charities that matter to them.
With the launch of Spiral's Roundup Center, the bank achieved exceptional early success—nearly 5% of online banking customers enrolled in the first 30 days. The success highlights the strong alignment between Gulf Coast Bank’s mission and its community's desire for simple, personalized savings solutions.
With thousands of active online banking users, their enrolled customers already generated over 25,000 savings transactions. Gulf Coast Bank also saw an increase in the number of customers requesting to open new savings accounts to take advantage of the offering, demonstrating its effectiveness in strengthening financial relationships.
What made this so successful?
Engaging and Personalized Digital Experience
The Roundup Center is:
- Easy. Customers didn’t have to think about saving or giving—it happened automatically.
- Personal. People can choose whether to save for their dreams or donate to causes they cared about, and make changes anytime.
- Rewarding. It’s a fun and engaging experience that empowers people to feel good and make an impact with every purchase.
Targeted & Turnkey Marketing
Gulf Coast Bank credits the rapid adoption to its data-driven marketing strategy powered by Spiral. The bank implemented segmented digital campaigns, including pop-ups and widgets within the banking platform, tailored to align with customers' unique savings goals. Further, they used advanced A/B testing to refine the messaging and maximize engagement.
Digital Banking Campaigns Resonated with Customers
- Each campaign targeted an audience of ~2,000 customers
The success of these campaigns showcased the power of personalized marketing, driving rapid adoption and deeper engagement. Through A/B testing and targeted messaging, the bank empowered customers to reach their financial goals while building stronger relationships.
The results:
- Nearly 5% adoption in just 30 days
- Significant increase in banking transactions with over 25,000 round-up transactions so far
- 45% enrollment rate through a digital banking widget
- Hundreds of new savings account requests, demonstrating strong demand and interest
"The Roundup Center has exceeded our expectations in a short time. The incredible response from our customers shows the power of personalized digital experiences in driving financial wellness and making the Gulf Coast Bank card their primary choice," said Jason Patout, Senior Vice President at Gulf Coast Bank. "We're excited to see its continued growth and positive impact on our community," he added.
So far, Spiral has helped account holders across the country to save more than $600,000 with over 1.25 million saving transactions while initiating thousands of donations made to local causes, strengthening community ties.
Join the success
This success story showcases the power of Spiral's personalized banking solutions and strategic marketing efforts. With Spiral, financial institutions can drive deeper engagement, grow deposits, and position themselves as the primary choice for customers’ financial needs—all within just a few months.
Trusted by leading financial institutions nationwide
"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."
– President and CEO
West Shore Bank
"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."
– President & COO
Timberland Bank
"Spiral’s seamless solution helps our members grow their savings while making a positive impact in the communities we serve."
– President & CEO
Credit Union of Texas
Want to get results like these?
Let Spiral help your financial institution thrive in 2025. Get a demo today—contact us here.
