NEW YORK, August 20, 2024 — West Shore Bank, a leading bank deeply rooted in community impact and dedicated to its customers' well-being, announces the launch of Spiral's Everyday Impact™ with "Round Up for Savings." This innovative experience transforms everyday spending into effortless savings and positive community impact.
The "Round up for Savings" solution empowers customers to save for their future and make a positive impact within their communities using their everyday purchases, enhancing their overall financial wellness. Launched at the end of the first quarter, the Spiral platform also allows West Shore customers to easily donate to their favorite charities directly from their personal online banking accounts.
"We're excited by our customers' response to Spiral and expect activity to increase further with new experiences," Mary Mrozinski, Chief Brand & Digital Officer at West Shore Bank, said. "It deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."
West Shore Bank customers can now round up their everyday purchases to the nearest dollar and have the spare change added directly to their savings account. Plus, they can choose to have a percentage of their roundups go to a charity or cause area of their choice through their digital banking account using a seamless user interface.
About West Shore Bank
For over a century, West Shore Bank has remained committed to helping the people and businesses along the lakeshore to improve their financial well-being. As a local business, we employ over 125 people at nine full-service banking offices in Mason, Oceana, Manistee, Benzie, and Grand Traverse Counties and one commercial and wealth branch in Muskegon County. All our employees live and work here, raise their families here, and volunteer here to help strengthen our community. To learn more about West Shore Bank, visit westshorebank.com.
About Spiral
Headquartered in New York City, Spiral is the award-winning personalized banking platform that enables banks and credit unions to grow deposits and attract new account holders through financial wellness and community impact. With Spiral, financial institutions can positively impact the lives of their account holders and their communities through any online bank account, debit card, or credit card. Thus, Spiral makes it simple for financial institutions to drive positive change and empower millions of people to build better lives and positively impact their communities.
Spiral is spearheaded by fintech serial entrepreneur Shawn Melamed, a former Managing Director of Morgan Stanley's Technology Business Development and Innovation Offices. Their mission-driven team has deep banking, nonprofit, and fintech expertise, including Jim Rosenthal, the former COO of Morgan Stanley, who is part of Spiral's board. Spiral is backed by Team8, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, Curql, ICBA, and more. To learn more, visit Spiral.us.
