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Impact stories and news for the everyday hero

What&rsquo;s the secret to becoming your account holders&rsquo; favorite institution? It starts with building meaningful relationships. By designing marketing campaigns that truly speak to their unique needs, you can boost engagement, improve retention, and grow deposits. This personalized approach can position your institution as their go-to choice for deposits, loans, payments, giving, and more&mdash;while deepening the bond and earning their loyalty.
In this article, you&rsquo;ll discover powerful marketing campaigns designed to resonate with your account holders&rsquo;&rsquo; needs, align with key life moments, and drive action year-round. The best part? You can launch these campaigns seamlessly through Digital Banking using Spiral&rsquo;s solutions!
Are you ready to take your marketing to the next level? Read on to learn how you can create campaigns that champion financial well-being and build stronger relationships at your institution in 2025.
<h2 dir="ltr">Seasonal Campaigns</h2>
Encourage your account holders to save throughout the year with timely, top-of-mind messages.
New Year&rsquo;s: Make 2025 your year of financial freedom
2025 is your year to take control. Start small, dream big, and let every spare cent work toward your brighter financial future.&nbsp;
Tax Season: Make Your Tax Refund Work for You&nbsp;
Transform your tax refund into your next big milestone&mdash;whether it&rsquo;s building your emergency fund, saving for a dream trip, or giving back to causes you care about. Start now, and let your refund pave the way.&nbsp;
Summer Vacations and Adventures: Save for Sunny Days Ahead&nbsp;
Turn summer dreams into plans. From weekend road trips to tropical escapes, let our savings tools help you fund every adventure, one sunny day at a time.&nbsp;
Back to School: Round up your purchases to cover all of your back-to-school essentials&nbsp;
From notebooks to new beginnings, make every purchase a step toward back-to-school success. Round up your spare change and turn shopping trips into stress-free preparation.
Weddings: Plan the Perfect Wedding, One Savings Goal at a Time&nbsp;
Say &lsquo;yes&rsquo; to a wedding that&rsquo;s as beautiful as your love story. Save effortlessly for every detail, from the dress to the honeymoon, with tools designed to make your dream day a reality.&nbsp;
Holiday Season: Make the Holidays Magical Without Breaking the Bank&nbsp;
Curate joy and leave the stress behind. Save ahead for gifts, gatherings, and giving back with tools that let you enjoy the season to its fullest&mdash;and keep your wallet happy.&nbsp;
<h2 dir="ltr">Persona Campaigns</h2>
Connect with your account holders by using persona-based messaging that evokes a stronger emotional connection.&nbsp;
Students: Turn spare change into big opportunities. Save effortlessly for books, experiences, or your next big step&mdash;because every dollar counts on a student budget.
Gen Z: Set it and forget it. Automate your savings with every purchase and let your spare change do the hard work while you focus on what&rsquo;s next.
Millennials: Your dreams, your way. Whether it&rsquo;s globetrotting, upgrading your tech, or saving for your first home, we&rsquo;ll help you turn ambition into action.
Families: Turn everyday expenses into a brighter future. From groceries to gas, let your daily purchases grow your family&rsquo;s savings without extra effort.
Parents: Invest in your kids&rsquo; future, one step at a time. Whether it&rsquo;s saving for college or planning unforgettable family moments, we&rsquo;ve got you covered.
Retirees: Retirement is your time&mdash;make the most of it. Save effortlessly for peace of mind or that dream vacation you&rsquo;ve been waiting for.
<h2 dir="ltr">Themed Campaigns</h2>
Inspire your account holders to save with personal ideas to improve their financial wellness.
Saving for the Unexpected: Grow your emergency fund
Life is full of surprises&mdash;be ready for them. Build your emergency fund one step at a time with tools that make saving simple and stress-free.&nbsp;
Savings on a Budget: When you can only save a little
Every penny counts. Start small, save smart, and watch how even the tiniest contributions add up to something big.
Effortless Savings: Saving on cruise control
Let your savings grow while you focus on your other goals. Automate your way to financial peace of mind&mdash;no effort required.
Everyday Savings: For whatever comes up!&nbsp;&nbsp;&nbsp;
From last-minute plans to unexpected expenses, your everyday savings will have your back. Save without skipping a beat.
Saving for Your Dreams: For a home down payment
Turn &lsquo;one day&rsquo; into &lsquo;day one.&rsquo; Start saving with purpose, track your progress, and take one step closer to your dream home.
<h2 dir="ltr">Savings With Impact Campaigns</h2>
Spiral&rsquo;s unique products enable individuals to build better financial lives while also supporting causes they care about. Inform your account holders of these innovative tools that empower them to make a difference in their own lives and the lives of others.
Save to Give&nbsp;
Save smarter to give more. With every purchase, grow your savings while supporting the causes you care about.
Empowered to Give Back
When you save more, you can give more. Strengthen your finances and extend your generosity, one rounded-up dollar at a time.&nbsp;
Expanded Giving Potential
Empower your giving potential. Let your financial growth pave the way for meaningful contributions to your community.&nbsp;
The Difference Starts With You
Your financial wellness doesn&rsquo;t just benefit you&mdash;it benefits the world. Save more today to give more tomorrow.&nbsp;
A Better Future for All
Every cent saved is a step toward stability for you and support for others. Build a stronger future for yourself and your community.
Be the Hero
Be the hero of your story&mdash;and someone else&rsquo;s. Grow your savings and give back with every purchase.
Everyday Giving
Turn everyday moments into opportunities for generosity. Build your financial future while creating a better tomorrow for others&nbsp;
If you're looking for ways to align your institution's community efforts with meaningful causes and celebrate them all year long, don't forget to check out our <a href="https://www.spiral.us/blog/2025-giving-and-cause-awareness-day-calendar" target="_blank" rel="noopener">2025 Giving and Cause Awareness Day Calendar!</a> ❤️ 
Launching personalized campaigns that truly add value to your account holders on their journey to a better financial future will deepen loyalty and increase account engagement. Interested in getting started?&nbsp;<a style="color: rgb(217, 46, 118);" href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=2024givingdays">Connect with us today to learn how.&nbsp;</a>

Drive engagement, awareness, and impact with year-round marketing campaigns that help people to easily save money, earn more, and feel connected to their community.

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